This project I was asked to create a fashion brand and make the packaging the business would use. I decided to make an underwear company because I knew it would be something I could really have fun designing. After sketching a few ideas for packaging I decided to make the packaging 1980’s themed. I then had to do a little research to see what a cell phone looked like. It was a little challenging to create custom dies that resembled the devices. I overall had a lot of fun being able to let loose and design some hip hop inspired design.