This project started out where we had to create a pitch deck and invoice for. We then brought in into our other classes and became a fully realized brand. Pilli is the first automotive company that uses electromagnetic suspension to make there cars levitate. I decided to take this approach to the project because I love technology and always thinking of the future. Even though the project seems a little far fetched I was inspired by Goodyears concept tires that are spheres and use magnetic suspension to hold them in place. The name is a play off of my last name. In my research I realized virtually all automotive companies are named after the founder’s last name. I found deciding the arena for the brand to be difficult. I wanted it to be like Ford’s vision to be a high end car, but for the average person.